"Sales management: internal + external ace army"

Data shows, 2010 Hengtong Lilan sales year-on-year growth of more than 30%, for two consecutive years per capita output increased by 46%, reaching the level of the industry in the first camp. 2014, facing the trend of the overall decline in the wire and cable industry, Hengtong Lilan still maintained a nearly 40 billion of sales revenue, the impressive performance mapping is Hengtong Lilan sales management team's success.

Recently, Hengtong electric cable Co., Ltd., general manager, 2014 Hengtong & ldquo; Outstanding Contribution Award & rdquo; Bao Jicong guest at the "China quality live", shared prosperity Lilan in the sales management of winning experience.

Bao Jicong said Hengtong electric cable Co., Ltd. belonging to Hengtong electric transmission plate, 2014 in sales reason historical growth, is inseparable from the prosper Lilan in comprehensive layout. First, strengthen research and development of products, it is an enterprise strength. The superiority of the product itself is the product that can really open up the market. Provide strong technical support and strong development strength for power cable in the high-end market prosper overseas product development. Secondly, it is a reasonable layout and scientific research of the market. In the segmentation of the market, not only to achieve a wide range, but also to the market segmentation to the local layout, subdivision into every corner, every aspect. Third, the export, overseas sales of this road. 2014 Hengtong Lilan new development of Ethiopia, Paraguay, Brazil, the Philippines, Ghana, Peru, Chile, the United States and other countries. Products have also achieved from the past, overhead insulation line, such as ordinary, low value products to electrical equipment and cable, special wire, medium voltage cables and other value-added products of higher products.

At present, domestic electric power cable market competition is very fierce, the power cable industry profits have also been assessed to very thin, how to broaden the market to seek a breakthrough, become most enterprises need to solve the problem. Hengtong cable in the consolidation of the domestic market, out of the Red Sea at the same time, it will actively explore the international market of blue ocean. In 2014, facing the dual pressure of the domestic economic slowdown and restructuring, Hengtong Lilan fly against the wind, which overseas sales year-on-year growth of 81%. Hengtong Lilan also from the previous simple marketing to marketing, brand promotion, Technology Promotion Union transformation, the implementation of the overseas brand marketing and new service model, not only let Hengtong Lilan overseas service in standard gradually in line with international standards, through the brand marketing, Hengtong cable international brand popularity is high, exports to maintain the continuous amplification, forming a stable growth. The marketing management mode of power cable with rich visible Hengtong business wisdom, worth learning and thinking of the industry enterprises.